Digital Presence & Online Visibility (The Foundation)
Optimized Hotel Website
User-Friendly & Mobile-First: Must be easy to navigate, fast-loading, and responsive across all devices.
High-Quality Visuals: Professional photos and videos (including virtual tours) showcasing rooms, amenities, and unique selling points.
Clear Calls to Action (CTAs): Prominent "Book Now" buttons and easy-to-use booking engine for direct reservations.
Content Marketing: Blog posts, guides, and itineraries that highlight local attractions, events, and hotel amenities. This positions the hotel as a local expert and attracts organic traffic.
Chatbots: Provide instant answers to common guest queries and enhance the user experience.
Search Engine Optimization (SEO)
Keyword Research: Identify relevant keywords (e.g., "luxury hotel Kolkata," "boutique resort near [attraction]") and integrate them naturally into website content.
Local SEO: Optimize Google Business Profile (Google My Business) with accurate information, photos, and regular updates. Encourage guests to leave reviews. This is crucial for attracting local searches.
Technical SEO: Ensure website speed, mobile-friendliness, and proper indexing by search engines.
